Instore POP
This POP was placed in all showrooms/distributors that showcased the product as an adaptation of the campaign KV.
It’s a real glass bowl with an acrylic fish figure without water to emphasize the concept of the airwash technology.
Air Wash
SAMSUNG
Samsung launched a new washing machine innovation that goes through the washing cycle using air instead of water/steam.
The task was to introduce the new technology in a creative approach in the market.
The idea behind this creative execution is highlighting how the impossible became possible with Samsung. Where we showcased a fish living in a bowl with air instead of water.
To introduce the concept of the new innovation, this carousel highlights the USPs of the new product.
In-mall Activation
We wanted to deliver the message to families at the highest traffic malls and what’s better than floating helium fish-shaped balloons around the mall using remote controllers?
