BESPOKE
SAMSUNG
Being a designer, I really appreciate this product for it’s modern display and features. Working on this project has been absolutely fun!
The campaign aimed to introduce the all-new Samsung BESPOKE Refrigerator which is unique for it’s it’s flexible customization & personalization where the customer can control the size & assembly of the fridge to fit their needs. They can also express themselves with it’s design through the doors front screens, choose from a wide range of colors to match their home design. It doesn’t even end there, there’s an incredible amount of smart features.
Single? married? got kids? No matter what the size of your family is, this fridge can be customized to fit your needs.
The concept presented in this campaign is very simple. We’re presenting household grocery items that everyone would be likely to buy but in different quantities that fit different household member sizes. The header compliments the concept by emphasizing that the fridge fits your needs as they grow.
