JOTUN is a 20 year-old brand in the Jordanian market. Positioned as a premium paint product in the market that no competitor compete with it’s quality standards.
The client wanted to remind people of it’s long presence in the market through a brand campaign with a focus on localization.
We presented a very local concept, with an artistic product placement around famous Jordanian landmarks to instill the TOM of it being in the market for over 20 years.