It’s YOUR World
Zain Telecom
They say: “Don’t judge a book by it’s cover”, do you agree?
Every individual has two different worlds, and not everyone gets to see both worlds. You can be a professional professor at the university to your students, and a talented gamer at home.
The concept of this campaign revolves around Zain ENABLING YOU… in whichever world you choose. Enabling is empowering, motivating, inspiring… to unleash your potential.
Your life… Your choice. IT’S YOUR WORLD
You can see the KVs are split into two worlds; the one that people see, and another where Zain enables it’s users.
Part of the adaptation deliverables was a creative execution on OOH & BTL where we split the 2 worlds on consecutive locations to emphasize the idea that you can only see the full character if you see both sides.
