Mohammed Barbar

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Rebranding

Humanity Auxilium

Humanity Auxilium is a non-profit organization dedicated to providing vital medical relief in areas impacted by conflict, natural disasters, and humanitarian crises. The organization sends physicians to high-need hospitals in regions like Gaza and works to establish permanent healthcare facilities in refugee camps, improving access to essential medical services in some of the world’s most vulnerable communities.

 

The client asked to modernize their visual identity to reflect the organization’s professionalism and global impact. The new design needed to be simple, memorable, and versatile, ensuring that the logo would work seamlessly across various applications, from field vests and t-shirts to pens and donor materials.

The Concept

The journey of our logo begins with the letter ‘H’ from ‘Humanity.’

Adding a circle above the ‘H,’ creates a subtle yet impactful ‘A’ from ‘Auxilium’.
Inside, you can see two figures shaking hands or assisting each other symbolizing our core mission: to help and support people in need.

Refining the center line of the ‘H’ by making it thinner and curvier. This change gives the Icon a more modern and elegant look, enhancing its overall appeal.