Air Wash

SAMSUNG

Welcome to the unveiling of “iShred,” a groundbreaking mobile application born in the vibrant city of Dubai. Embarking on a journey to redefine fitness and health, this innovative app boasts a myriad of smart features that elevate the user experience.

I am thrilled to present the dynamic new brand identity I crafted, reflecting the app’s uniqueness and cutting-edge functionality. Let’s dive into a world where wellness meets technology, introducing a brand that seamlessly encapsulates the spirit of “iShred.”

The Concept

The logo is derived from the two main elements we serve for our customers; the first one is “Food”, which is resembled with a simple illustration of a fork to indicate the importance of a healthy, balanced diet during the journey of weight loss

The second element is the work out program that we offer, represented in the form of dumbbles. This is also to focus on the importance of mixing between both elements to reach the body goal.

The end result that everyone is looking for is to shred the unnecessary weight/fat and shape up their bodies to the best look. So we added the 3 element; “the shredder” which represents the function of mixing both the “Balanced diet” and the “Workout”.