Launch Campaign

Sama summer campaign has launched, and the success is through the roof.. you can even say it reached the skies!

The campaign focuses on celebrating the vibrant, refreshing essence of the fizzy drink through a distinctive blend of real images and illustrations. The rationale behind this approach is to capture the drink’s dynamic and lively character while also standing out in a crowded market.

By combining real-life imagery with artistic illustrations, creating a visually striking contrast that not only highlights the product’s freshness but also engages viewers with its playful and imaginative presentation. This hybrid art direction reflects Sama’s unique personality, bridging the gap between reality and artistry.