Saving Account Campaign

This campaign for Jordan Commercial Bank was designed to highlight the bank’s unique selling proposition: the opportunity to win a grand prize with a minimum deposit of just 100 JD—significantly lower than the 2000–3000 JD requirements of competing banks. The concept was centered around the idea that winning big shouldn’t require sacrificing your peace of mind, your energy, or your financial stability.

Through a series of playful yet thought-provoking visuals, the campaign creatively communicated how easy it is to open a savings account with Jordan Commercial Bank and have a better chance at winning, without the stress and excessive financial commitment demanded by other banks.